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Custom Content Campaigns

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Custom Content Campaigns

The BioNews websites give our clients the ability to sponsor patient education and awareness content campaigns that can shed light on new technologies, treatment options, and other key talking points that serve to form the basis of an effective digital marketing strategy.

When it comes to communicating with prospective customers online, the quality, accuracy, and trustworthiness of content is key. Modern web users have a keen sense of content they can trust and content they should avoid.

The hallmark of BioNews’ service offerings is our writing. Our editorial staff is composed of professional researchers, journalists, and web content specialists who, together with our network of targeted, disease-specific websites and proven web traffic channels, can optimize content and serve it to targeted audiences for any type of biotech marketing campaign.

Content marketing can be utilized as part of a brief publicity campaign, or can serve as a critical tool in a variety of our other products and services, including clinical trial recruitment, advertising, and patient education and retention.

Read more about our content marketing approach below:

Content Marketing at a Glance:

Target the demographics and online user groups you're looking for through digital content that is optimized for the keywords that define your brand or product.

BioNews' expert content creators + our deep knowledge of SEO and social media promotion equals high visibility articles and info pieces that will get your message out.

BioNews' daily digital news sites offer a trusted, authoritative platform for publishing and promoted content that engages readers.

BioNews' writing staff is composed of journalists and researchers alike, allowing us to craft content that targets patients, researchers, or investors.

Read More About Our Content Marketing Process:

BioNews’ content marketing services begin with a collaboration between you and our editorial staff to understand your company’s marketing objectives and how best to meet them through the publication and promotion of digital content. Our multidisciplinary team includes writing, research, and SEO professionals who can triangulate your message with writing that reaches and optimization that earns high visibility on search engines and social media. Whether you need content for branding, lead generation, highlighting a new product, or any other marketing objective, our team can deliver.
Whether you need to communicate with patients, physicians, researchers, investors, or business stakeholders, our content campaigns can ensure that your message is getting seen and read by the right target groups. Our team utilizes SEO best practices together with our sites’ niche, disease-specific focuses and well-developed traffic channels to ensure that articles and info pieces are reaching the audiences that you want to talk to.
Well-written content is wasted unless it can be effectively promoted online. BioNews Services uses a multi-channel approach to driving targeted, quality traffic to your crafted content that will convert at higher rates than the industry benchmark. The majority of our sites enjoy expansive visibility on Google, and our corresponding social media networks on Twitter and Facebook are used to take content viral and target the demographics that make sense for you.
BioNews offers content marketing as an ongoing, complete with a full team of account managers, writers, and marketers that ensure your campaign is a measurable success. From the beginning of your campaign’s lifecycle to the end, we’ll provide monthly reporting and quantitative data points such as unique page views, time on page, bounce/exit rates, and CTR to demonstrate the effectiveness of your crafted content.

Contact Us For a Free Consultation:

Time and time again, our content marketing approach has helped biotech and life sciences companies meet their marketing and promotion objectives. If you are interested in hearing more about our content marketing services, feel free to contact us today for a free consultation.

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