WE BUILD ONLINE PATIENT COMMUNITIES

BioNews offers clients access to highly engaged, interactive rare disease communities that are otherwise difficult to reach.

From disease-specific news websites, authentic patient voices and perspectives, and vibrant social media communities to engaging resource and multimedia content, our web assets work toward building engaged, dynamic patient populations in rare disease spaces that are otherwise difficult for biotech and healthcare companies to penetrate.

All BioNews’ digital assets work togather to:

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REPEAT ENGAGEMENT

Bring patients back to our news websites daily, leading them to interact with our content and your ads and custom content.
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ENCOURAGE DISCUSSION

Engage patients in discussion on popular social media channels, increasing engagement and participation that advances your campaign.
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SHARE AMONG COMMUNITY

Share custom content in tight-knit communities, organically expanding your reach in a trusted, non-branded manner.

A RARE APPROACH

BioNews Services’ unique, patient-focused model developed over years of testing and evolving as a biotech and health publisher. After coming to recognize the unmet needs that rare disease patient populations face online in accessing fresh, accurate, authoritative content on a daily basis, we switched from an industry-facing model to a patient-facing approach, launching niche, disease specific news websites that only cover one rare disease. By writing the news and other digital content on these sites with only the patient and caregiver in mind, we were able to meaningfully connect with online patient communities on a daily basis.

Over time, this increasingly intimate connection with patient communities has led us to become more than just a news publisher in the rare disease space. In addition to news, which is written and edited by proven PhD researchers and veteran journalists, our sites also include authoritative perspectives from real patients, carefully sourced and cited resource pages, and engaging social media. Now, our disease specific websites serve as anchors for vibrant, expansive “ecospheres” where our content serves as the touchstone for rare disease patient communities to interact and engage with one another. These communities have become indispensable to many of the rare diseases we cover, since they fill the information gaps that exist online.