Biotech Event & Conference Coverage
BioNews brings the biotech conference experience directly to patients.
No digital media entity or publisher covers disease-specific biotech and health conferences like BioNews Services. Read about our comprehensive, on-site approach to covering conferences — and how we make the coverage as pertinent to patients as we do researchers and physicians.
Each year, there are hundreds of biotech and health-related conferences, summits, and events held throughout the world, highlighting the latest research, drug development, and treatment advances for specific diseases. The work being done in the academic and private sectors in treating diseases is indeed groundbreaking, and yet, very few of these conferences are ever covered by the media, and if they are, the coverage is rarely comprehensive in scope and aimed at educating patients.
BioNews Services is the only digital news organization that offers comprehensive, on-site coverage of biotech conferences and events, presenting the latest science, research, and health updates in a format that is just as accessible to patients as it is researchers and physicians.
Read some of the latest examples of featured articles and content from our conference coverage:
Everyone Benefits When Patients Can Access Biotech Conferences Online
It often isn’t feasible for patients to attend biotech conferences, nor are conferences usually designed with the patient in mind. However, the patient is the ultimate “end user” for disease-specific conferences as well as the entire research and development industry that exists around it. Chronic and rare disease patients in particular are thirsting for access to the latest scientific breakthroughs and treatment developments for their disease — yet often times, the news from conferences is hard to find online, and difficult to understand from the patient perspective.
BioNews’ conference coverage allows patients to follow the key developments of a biotech event in real time and in a format and style that they can easily understand, thanks to our unparalleled approach to news and social media content production and distribution. As a result of our services, all of the stakeholders in a particular disease vertical benefit from our coverage:
Patients engage with news and social content, which can ultimately lead to improved patient compliance and participation in disease management. This in turn increases interest and participation in clinical trials, more informed dialogues between patients and physicians, and key branding and patient education benefits for approved therapies.
Conference organizers benefit from BioNews’ event coverage by being able to tout a new, patient-centric dimension to their conference experience. With researchers, advocates and industry professionals networking at the conference itself and the patient community engaging online, BioNews’ disease-specific web and social media assets become a virtual “satellite” conference experience that adds tremendous value to the event and bolsters membership enrollment.
Conference sponsors have the opportunity to sponsor BioNews’ event coverage, and doing so, benefit from targeted branding that reaches deep into the patient population. Sponsors not only benefit from branding at the conference itself, but also on all of the news and social media content distributed online.
Want to request a FREE consultation on having BioNews cover your biotech conference or event? Get in touch here:
A Truly Comprehensive Approach
On-site event coverage by BioNews begins well before the launch of the event. Our editorial team works closely with conference and event planners to ensure the widest and most professional news coverage, and follows through until the event is concluded. Every aspect of our company, including news/editorial, social media, web tech, and multimedia, come together to plan and execute a dynamic newscast:
An on-site conference news booth located in the center of the exhibition hall serves as a key informational hub for the entire conference. Editors, our social media team, an interview kiosk, and a large, high-definition screen broadcast the news and events in real-time for all attendees.
Pre-conference promotion and coverage on our disease-specific websites months in advance of the event increases exposure and visibility for the conference.
BioNews uses one of its disease-specific websites to garner maximum exposure for the conference or event.
News correspondents attend the conference and work with our Managing Editors to draft and publish feature articles.
Our social media team tweets and posts updates on every presentation.
Professional photographers document the conference and use the photos in social media broadcasts.
Exclusive, professionally produced video interviews allow in-depth insights into the latest research and drug development
Coverage is designed to engage patients, researchers and physicians alike.
In order to make an event or conference come alive for people following along on social media, news coverage needs to be more than just text on a page. BioNews complements news coverage with professional multimedia content production. Our team includes talented photographers, videographers, editors, and graphic designers who record and document the action at a biotech event or conference and bring it to life so that patients as well as researchers and physicians who could not attend the conference can still feel as though they are in attendance.
Photos of speakers and exhibitions are rendered in high-definition, while video interviews are filmed with the latest video technology and include professional editing as well as captions. Podcasts are professionally produced and “roll up” the daily news of events using professional recording and editing technologies, akin to what is often heard on news radio.
Video Interviews, Live-stream Presentations
Recording, publishing, and promoting video interviews and live-streamed presentations with the world’s leading researchers and drug development companies is a powerful way to engage patient populations and research communities online. Interviews are a major component of conference coverage — our conference correspondents are PhD researchers who carefully research and prepare before a conference in order to conduct an illuminating interview that explores and celebrates new, groundbreaking research and drug development. Once the interview is complete, our video editing team applies the professional finishing touches so that it looks and feels like a newscast.
Here is an example of a sit-down interview with EMD Serono’s Dr. Frederick E. Munschauer:
This is an impromptu interview conducted with Scleroderma expert Dr. Christopher Denton just after a major presentation:
Video interviews conducted in BioNews’ on-site conference news booths let patients connect with the organizers, who are quite often patients, caregivers, and patient advocates themselves:
Behind-the-scenes footage gives patients throughout the world a close-up look at the conference experience:
BioNews’ dynamic, comprehensive coverage of disease-specific conferences and events are an ideal opportunity to reinforce brand images and inject new narratives and talking points into disease communities. Our coverage is available for corporate sponsorship, and can include a wide range of options designed to help increase the visibility of a brand, product, or company focus.
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