Clinical Trial Recruitment Case Study
More than just a health and biotech news publisher, BioNews Services’ network of disease-specific websites offer drug development companies a unique opportunity to recruit for their clinical trials by reaching out directly to patients through our platform. Each of our news websites is more than just news: it is a hub of news, blogging, information resources, and social media content that creates a true community of active, engaged patients — precisely those who are more likely to participate in a clinical trial.
BioNews’ experience in clinical trial recruitment demonstrates that daily dews, non-branded digital content, and social media form the basis of a very effective platform for reaching out to patients for clinical trial enrollment — much more so than using branded content such as press releases, branded websites, and sponsored content campaigns. Whether you use BioNews to drive targeted web traffic to your own recruitment website, or let us host an interactive clinical trial map on our own site and send pre-screen leads directly to your test centers, our approach supercharges recruitment efforts faster and cheaper than traditional recruitment methods.
Users who visit BioNews’ disease-specific websites are predominantly patients or caregivers, since 100% of each site’s content is geared toward the specific disease it covers. This influx of niche, targeted web traffic forms the basis of our ability to drive pre-screened leads to clinical trials. In some instances, a drug development company simply wants to leverage our audience to drive traffic to their own recruitment website. In this case, we can run ads on our platforms:
In other instances, drug developers choose to utilize our own website to host an interactive clinical trial map, such as the one depicted here:
Ads on the site direct users to this page. Clicking on one of the map pins triggers a pop-up contact form complete with the name, address, and contact information about specific test centers. Prospective participants can fill out their contact information as well as an IRB approved/HIPAA compliant pre-screen questionaire, which is automatically sent to each test center for follow-up.
You can see one of our clinical trial maps in action here.