BioNews’ web assets provide patients with much-needed news and information about the latest developments in treating diseases through niche, disease-specific news websites and complementary social media platforms. These platforms provide pharmaceutical and biotechnology companies direct access to patient and caregiver populations allowing for unique communication and interaction channels. This intimate level of touch helps companies accelerate their online patient-centric marketing and brand awareness campaigns.
If you are looking to access hard-to-reach patients for pharmaceutical marketing, clinical trial recruitment, or targeted branding, BioNews’ trust and authority in delivering reliable news and engaging digital content is an unparalleled avenue toward achieving these objectives more quickly, efficiently and effectively than traditional biotech and healthcare media channels.
Marketing and promotion strategies for the biotech industry are no longer exclusive to targeting physicians and healthcare providers. Direct patient engagement is now the most effective means of achieving marketing goals, as people with chronic diseases are increasingly pro-active in accessing information about treatment options online and participating in the treatment decision process with their health care provider.
Online, patient-centric marketing and promotion is the new vanguard for biotech, and yet even in the digital domain, media channels still largely miss the mark. Biotech and healthcare resources tend to be focused mainly on physicians, researchers, and investors, all while casting a wide net over patient communities, failing to provide targeted reach for advertisers.
Being able to reach niche patient populations for specific diseases in a direct manner remains a major unmet need in digital marketing and promotion.
BioNews Services’ leading online health, science and research publication model offers unparalleled reach into patient populations online. By delivering daily, targeted news, information resources and social media on niche, disease-specific websites and social media accounts, BioNews leverages trust, authority and relevance to deliver advertisers and sponsors access to a deeply engaged, receptive audience.
Over 50 disease-specific news websites, publishing the latest science, research and advocacy news daily.
Comprehensive online health resources for diseases and treatment on each website that rank well in search engines.
Vibrant, active social media platforms for each website on Facebook, Twitter, Pinterest, Google+ and more.
Creation and promotion of viral multimedia content that connects with patient populations.
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